Passion Projects
AKA just for fun. These projects are inspired by my curiosity and creative drive to learn, explore, and grow because I truly love what I do.
URBN Urban Outfitters: A quick reel tease for a Christmas wish list!
Americas Test Kitchen: I’ve been exploring their online presence and Instagram to better understand their tone, visuals, and what makes their content stand out. Inspired by their clean, confident style, I created this static post pulling in a popular 2025 trend.
URBN Free People: Two stories inspired by a popular 2025 trend.
URBN Nuuly: A fun static post to get people hyped for holiday color + texture.
Buffalo Sabres: The Sabres are building more than a game-day experience. They’re building community. The new Beer Sabre shows how the right partnerships can elevate the fan experience and create real buzz, which I saw firsthand at a recent game. That’s why I created a post highlighting it because innovations like this don’t just sell merch, they strengthen team culture and bring in more fans.
Halfdays: I chose to redesign Halfdays welcome email because their story is incredible. The founders are amazing, and I feel like that deserves to be front and center. Halfdays is redefining what it means to be a woman in winter, not just as an athlete, but as someone who wants to feel confident, included, and represented, and building a community around that. I wanted this welcome email to truly introduce the heart of the brand and invite people into that community from day one.